How a Shopping Mall Navigation App can Benefit Your Business ‘Holistically’?| 5 min
A wise person would definitely take help of technology because only technology serves without any agenda unlike humans, provided it is fed with a healthy internet connection.
A shopping mall is like an ocean of stores with a diverse variety of products placed in a huge area which at a time can accommodate a sea of people. So, a couple or even a lay person new to such malls will find the experience of navigating to, within, and from the mall a journey equivalent to visiting a black hole and back.
Only a shopping mall navigation app can help with outdoor to indoor way finding and navigate a person inside a mall with the help of indoor location tracking technology. The only other option without using technology would be to visit a pizza store and get back to your location.
What is an Indoor Location Tracking Technology?
The generation which grew up with paper maps to locate their way around is using the popular GPS (Global Positioning System) technology to reach their destinations in contemporary times. This tells us how time has changed the way we live our lives and are still on the course of change. Today, nobody guides anybody till the destination; it’s just the GPS which guides all- no matter if you are from rural or urban region.
Indoor Location Tracking Technology is a system that locates objects, people, ATMs, and etc within a building with the help of radio waves, acoustic signals, magnetic fields and other emerging technologies. This particular technology is primarily built to serve the common purpose of navigation and way finding inside huge buildings according to their preference.
Can This Technology Be Helpful For Business Purposes?
Businesses today have evolved and adapted to technologies irrespective of big, medium, or small scales of operation. People who visit shopping malls, corporate campuses, airports, large event sites and etc will always look for a genuine guide and this technology can be their escort throughout their journey within the premises.
Businesses should always be looking for feedback from their customers so as to keep improving with time and money. Indoor Location Tracking Technology will allow shopping malls, hospitals, large buildings, etc to avail quick and instant feedback without consumption of physical energy.
Shopping malls have more benefits when associated with this technology.
Have a Look at the Benefits Shopping Mall Navigation App Has To Offer
It provides better experience for visitors
Visitors around the world look for time saving ideas whether it is in shopping malls, airports, university campuses, etc. and shopping mall navigation app can do exactly the same. With this technology visitors experience within the premises will improve fivefold and that will result in revisits and improved impressions.
Increases sales and productivity
In most cases, the chaotic ambience in shopping malls leads visitors to exit the place. But with a shopping mall navigation app, one can navigate to the required store and make it a productive moment for themselves as well as the store personnel.
Now visually-impaired can shop with ease
A shopping mall navigation app allows people who are physically challenged to shop with ease. As said above, shopping could become a hectic thing for normal people with the chaotic ambience but with this innovative both normal and challenged people can shop effortlessly
Gives ample time for visitors to visit all the stores
A shopping mall navigation app makes it easy for visitors in locating their stores of interest easily and one can also spend ample time in visiting and purchasing.
Not all visitors look at the entire mall because of several reasons from which paucity of time being one. The technology can make them plan their routes and schedule accordingly.
The technology behind shopping mall navigation app is a combination of frequency signals, light, sound and sensors. These technologies are:
Radio Frequency Signals (RF) – This is a very generic term related to the frequency of radio signals, used in many popular communication protocols such as Wi-Fi and Bluetooth.
Light (visible and infrared light) – Although this is an electromagnetic signal just as the RF signals, the associated technologies are quite dissimilar.
Sound– Both audible and ultrasonic.
Magnetic Fields– Both natural Earth’s magnetic field, along with its irregularities, and artificially produced magnetic fields.
One such innovative application aimed at helping visitors experience the thrill of shopping while ensuring management of the mall can generate revenue and boost sales is the Pigeon Indoor Positioning and Navigation App.
Pigeon is a technology with unique features including safety and security, updates and notifications, promotions and advertisements, registrations of events, etc.