How a Shopping Mall Navigation App can Benefit Your Business ‘Holistically’?

by | Jul 25, 2018 | Blog, Shopping Malls | 5 min
Assume you are new to a city and you are heading to a shopping mall along with your partner who’s on a shopping spree. Now, this could be the biggest challenge to act as a guide to a place unknown to you. How do you deal with such an awkward situation where you have no idea about the locations in a huge shopping mall in an urban city? Only an indoor location tracking technology can help you!

Indoor Navigation App forShopping MallA wise person would definitely take help of technology because only technology serves without any agenda unlike humans, provided it is fed with a healthy internet connection.

A shopping mall is like an ocean of stores with a diverse variety of products placed in a huge area which at a time can accommodate a sea of people. So, a couple or even a layperson new to such malls will find the experience of navigating to, within, and from the mall a journey equivalent to visiting a black hole and back.

Only a shopping mall navigation app can help with outdoor to indoor wayfinding and navigate a person inside a mall with the help of indoor location tracking technology. The only other option without using technology would be to visit a pizza store and get back to your location.

What is an Indoor Location Tracking Technology?

The generation which grew up with paper maps to locate their way around is using the popular GPS (Global Positioning System) technology to reach their destinations in contemporary times. This tells us how time has changed the way we live our lives and are still on the course of change. Today, nobody guides anybody till the destination; it’s just the GPS which guides all- no matter if you are from the rural or urban region.

This technology is a system that locates objects, people, ATMs, and etc within a building with the help of radio waves, acoustic signals, magnetic fields, and other emerging technologies. This particular technology is primarily built to serve the common purpose of navigation and wayfinding inside huge buildings according to their preference.

Can This Technology Be Helpful For Business Purposes?

Shopping Mall Navigation AppBusinesses today have evolved and adapted to technologies irrespective of big, medium, or small scales of operation. People who visit shopping malls, corporate campuses, airports, large event sites and etc will always look for a genuine guide and this technology can be their escort throughout their journey within the premises.

Businesses should always be looking for feedback from their customers so as to keep improving with time and money. This technology will allow shopping malls, hospitals, large buildings, etc to avail quick and instant feedback without consumption of physical energy.
Shopping malls have more benefits when associated with this technology.

Have a Look at the Benefits Shopping Mall Navigation App Has To Offer

It provides a better experience for visitors

Visitors around the world look for time-saving ideas whether it is in shopping malls, airports, university campuses, etc. and apps like these can do exactly the same. With this technology visitors experience within the premises will improve fivefold and that will result in revisits and improved impressions.

Increases sales and productivity

In most cases, the chaotic ambience in shopping malls leads visitors to exit the place. But with a shopping mall navigation app, one can navigate to the required store and make it a productive moment for themselves as well as the store personnel.

Now visually-impaired can shop with ease

These apps allow people who are physically challenged to shop with ease. As said above, shopping could become a hectic thing for normal people with the chaotic ambience but with this innovative both normal and challenged people can shop effortlessly

Gives ample time for visitors to visit all the stores

Wayfinding in Shopping MallsAn app like this makes it easy for visitors in locating their stores of interest easily and one can also spend ample time in visiting and purchasing.

Not all visitors look at the entire mall because of several reasons from which paucity of time being one. The technology can make them plan their routes and schedule accordingly.

The technology behind such apps is a combination of frequency signals, light, sound, and sensors. These technologies are:

Radio Frequency Signals (RF) – This is a very generic term related to the frequency of radio signals, used in many popular communication protocols such as Wi-Fi and Bluetooth.

Light (visible and infrared light) – Although this is an electromagnetic signal just as the RF signals, the associated technologies are quite dissimilar.

Sound– Both audible and ultrasonic.

Magnetic Fields– Both natural Earth’s magnetic field, along with its irregularities, and artificially produced magnetic fields.

One such innovative application aimed at helping visitors experience the thrill of shopping while ensuring management of the mall can generate revenue and boost sales is the Pigeon Indoor Positioning and Navigation App.

Pigeon shopping mall navigation app which has unique features including safety and security, updates and notifications, promotions and advertisements, registrations of events, etc. can be the right fit in a facility like shopping mall.

Also read our blog Indoor Navigation for Shopping Malls & Other Large Facilities

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

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