8 Applicable Industries For Indoor Location Tracking Technology

This post was last updated on Apr 17, 2019 
Indoor Location Tracking Technology (ILTT) works as a navigation system for locating objects, people, assets, etc. inside a large facility. When used as an indoor location tracking app, the application uses Wi-Fi, Bluetooth, radio waves, acoustic signals, and magnetic fields among others. This particular technology is primarily built to serve the common purpose of navigation and wayfinding inside buildings spread over a large area.
Indoor Location Tracking

Indoor Location Tracking Technology Using Wi-Fi, RFID

Indoor navigation and wayfinding is the toughest challenge that big businesses face regularly. In an effort to improve the visitor experience and guide them to their desired points of interest effortlessly, adopting indoor location tracking technology using Wi-Fi or Radio Frequency Identification (RFID) is a must.

Have a look at the 8 industries applicable to this technology

  • ZOO PARKS
  • PUBLIC PARKS
  • THEME PARKS
  • SHOPPING MALLS
  • RESORTS
  • HEALTHCARE FACILITIES
  • EDUCATIONAL CAMPUSES
  • CONVENTION CENTERS

Indoor location tracking technology provides diverse features to visitors who can make their experience better while exploring large facilities.

Zoo parks

  • Zoological gardens are meant to be big and huge in terms of its geography and visitors will surely need a guide for navigation. What if there is a technology that will take you to every attraction in the zoo all by yourself?
  • Yes, indoor location tracking technology does exactly this and much more. A lot of times in zoo parks we miss out on witnessing few animals because we don’t have a proper guide who can take us to all the animals, and due to paucity of time. With this technology, one can have the pleasure of witnessing all the sections in the park by scheduling their day appropriately.

Public Parks

  • With this technology applicable to this industry, visitors can always be sure about how to plan their weekend in parks.
  • Certainly, anywhere in the world Public Parks are spread across vast tracts of land that have obvious challenges for the management team.
  • A few of these challenges are poor space utilization, lack of measurement of user experience, the collaboration between staff members located at various distances within the facility, etc.
  • By adopting this technology in public parks, visitors and management can have a productive exchange apart from navigation and wayfinding.

Theme Parks

  • Theme parks or amusement parks can be a great place to enjoy for people of all age groups. Because such parks are located and built in vast lands, it is tough to track every ride, be it water slide or roller coaster rides within the park.
  • Indoor location tracking technology’s comprehensive feature can make your visitors leverage real-time, point to point navigation and engage them continually with attractions at the park.

Indoor location tracking technology

Shopping Malls

  • Though we love shopping, not all malls guarantee an amazing experience each time we visit it. Imagine having info on all the stores and places of interest right on your Smartphone? Yes, this technology can be handy while exploring shopping malls because malls are spread over multiple floors and expansive areas.
  • The management of the mall is responsible for making visitors’ experience exciting and memorable. Be it revenue generation, space management, dealing with parking issues, promoting stores and offers to visitors, or ensuring the safety of the public, managing a big mall needs ample time and effort from resources to make it profitable.
  • This is where an indoor location tracking app can be very useful

Resorts

  • A resort can be a good place to unwind with friends, family and close ones but to do that visitors need to track their locations from time to time.
  • Indoor location tracking technology using Bluetooth proximity beacons offers resort managers real-time analytics to measure their customers’ experience, thereby helping them make more strategic business decisions.
  • This technology also helps facilitate managers engage their guests at the venue to make sure they have a super time while at the resort and keep coming back to the facility for more.

Indoor location tracking for Hospitals

Healthcare Centers

  • Unlike the other industries, healthcare centers should be more swift and active for visitors because it deals with emergencies and responds to life and death situations. Hospitals have a complex structure; visitors find it very tough to locate doctors’ chambers, designated labs, cafeteria, and restroom.
  • To alleviate such problems, an indoor location tracking app is an effective solution, which will improve the visitor experience at hospitals.

Education Campuses

  • University campuses, schools, colleges, contain large lands with each section located at different ends of the campus. How can students locate their desired destinations within the allotted time table? It’s easy with indoor location tracking technology!
  • This technology provides students with varied features to make their experience in the campus very productive and enriching. It can aid in superior facility management for both students and the management.

Convention Centers

  • From large-scale trade exchanges and product launches to niche get-togethers, convention centers are places which host a wide variety of events.
  • Usually, events of these proportions are scheduled for days at a stretch and the number of participants could run into thousands. How can such a complex ambience be navigated effortlessly by the visitors?
  • The indoor location tracking technology is the solution that supports convention centers so as to achieve superior customer experience at the venue.

Indoor location tracking for Convention centers

Surprisingly, the search for the most suitable technology for different industries might fade away with the advent of indoor location tracking technology. This is one long-lasting technology that can be helpful for industries other than the ones which have been listed above.

Going forward, large facilities such as airports, warehouses, aquariums among others would surely look at adopting this technology for better facility management.

How a Shopping Mall Navigation App can Benefit Your Business ‘Holistically’?

Assume you are new to a city and you are heading to a shopping mall along with your partner who’s on a shopping spree. Now, this could be the biggest challenge to act as a guide to a place unknown to you. How do you deal with such an awkward situation where you have no idea about the locations in a huge shopping mall in an urban city? Only an indoor location tracking technology can help you!

Indoor Navigation App forShopping MallA wise person would definitely take help of technology because only technology serves without any agenda unlike humans, provided it is fed with a healthy internet connection.

A shopping mall is like an ocean of stores with a diverse variety of products placed in a huge area which at a time can accommodate a sea of people. So, a couple or even a lay person new to such malls will find the experience of navigating to, within, and from the mall a journey equivalent to visiting a black hole and back.

Only a shopping mall navigation app can help with outdoor to indoor way finding and navigate a person inside a mall with the help of indoor location tracking technology. The only other option without using technology would be to visit a pizza store and get back to your location.

What is an Indoor Location Tracking Technology?

The generation which grew up with paper maps to locate their way around is using the popular GPS (Global Positioning System) technology to reach their destinations in contemporary times. This tells us how time has changed the way we live our lives and are still on the course of change. Today, nobody guides anybody till the destination; it’s just the GPS which guides all- no matter if you are from rural or urban region.

Indoor Location Tracking Technology is a system that locates objects, people, ATMs, and etc within a building with the help of radio waves, acoustic signals, magnetic fields and other emerging technologies. This particular technology is primarily built to serve the common purpose of navigation and way finding inside huge buildings according to their preference.

Can This Technology Be Helpful For Business Purposes?

Shopping Mall Navigation AppBusinesses today have evolved and adapted to technologies irrespective of big, medium, or small scales of operation. People who visit shopping malls, corporate campuses, airports, large event sites and etc will always look for a genuine guide and this technology can be their escort throughout their journey within the premises.

Businesses should always be looking for feedback from their customers so as to keep improving with time and money. Indoor Location Tracking Technology will allow shopping malls, hospitals, large buildings, etc to avail quick and instant feedback without consumption of physical energy.
Shopping malls have more benefits when associated with this technology.

Have a Look at the Benefits Shopping Mall Navigation App Has To Offer

It provides better experience for visitors

Visitors around the world look for time saving ideas whether it is in shopping malls, airports, university campuses, etc. and shopping mall navigation app can do exactly the same. With this technology visitors experience within the premises will improve fivefold and that will result in revisits and improved impressions.

Increases sales and productivity

In most cases, the chaotic ambience in shopping malls leads visitors to exit the place. But with a shopping mall navigation app, one can navigate to the required store and make it a productive moment for themselves as well as the store personnel.

Now visually-impaired can shop with ease

A shopping mall navigation app allows people who are physically challenged to shop with ease. As said above, shopping could become a hectic thing for normal people with the chaotic ambience but with this innovative both normal and challenged people can shop effortlessly

Gives ample time for visitors to visit all the stores

Wayfinding in Shopping MallsA shopping mall navigation app makes it easy for visitors in locating their stores of interest easily and one can also spend ample time in visiting and purchasing.

Not all visitors look at the entire mall because of several reasons from which paucity of time being one. The technology can make them plan their routes and schedule accordingly.

The technology behind shopping mall navigation app is a combination of frequency signals, light, sound and sensors. These technologies are:

Radio Frequency Signals (RF) – This is a very generic term related to the frequency of radio signals, used in many popular communication protocols such as Wi-Fi and Bluetooth.

Light (visible and infrared light) – Although this is an electromagnetic signal just as the RF signals, the associated technologies are quite dissimilar.

Sound– Both audible and ultrasonic.

Magnetic Fields– Both natural Earth’s magnetic field, along with its irregularities, and artificially produced magnetic fields.

One such innovative application aimed at helping visitors experience the thrill of shopping while ensuring management of the mall can generate revenue and boost sales is the Pigeon Indoor Positioning and Navigation App.

Pigeon is a technology with unique features including safety and security, updates and notifications, promotions and advertisements, registrations of events, etc.

Also read our blog Five Visitor Experience Signs Zoo Management Should Focus On [Indoor Navigation]

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.