Would Visitors Use A Navigation App in Shopping Malls? A Brief Story on Visitor Experience

Visitors’ engagement at shopping malls seems like a personal affair but, in most cases it is a social event. Families come together for one common purpose of purchasing and children are allowed to wander all over the venue… hence, how couldn’t it be a social event? But apparently, surveys have disclosed that shopping has become a cumbersome task for families for lack of navigation within the venue, denying them a thorough visitor experience while at the venue.

However, shopping for most populace still remains a self satisfying element due to the rewarding experience it gives them at the end of the day. Even with the emergence and rise of online shopping, visiting shopping malls is a better social experience than anything else.

Mall Navigation App

Shopping was always a traditional gathering for families, however, with the advent of technology and personalization the facade of shopping has changed like never before. With this evolution, people have started buying online, unintentionally threatening the traditional style of shopping.

Also read our blog How An Indoor Navigation App Helps Your Business In Revenue Generation?

Can Shopping Malls Get Back That Aura With The Help Of Technology?

Not everyone in the modern day visits the mall for shopping alone. While few visit to catch the breath of normality in their lives and wander around for no concrete purpose such as a window shopper, some others explore the movies or rejoice at fun & games sections. So it becomes obvious for shopping mall facility heads to cater to all kinds of visitors and enhance visitor experience.

Understand that shopping malls are not just shopping alone but should work as stress busters as well!

Changes that today’s visitors are expecting from shopping malls are

  • A technological based app that can help them navigate inside the facility
  • A mixture of services within that app
  • An iconic feature that can dispense the discounts and offers in each store
  • Integrate a digital view of the venue
  • Event Updates and notifications on a real-time basis

Not all visitors are aware of the entire mall, and as a facility head, you need to make your visitor aware of all the services available within the venue and leave it up to them for further association.

Navigation App in Shopping Malls

Benefits of having an in-app technology

Here are few benefits that can bring back the lost charm of shopping malls with the help of their diverse features

Shopping malls are a place which is primarily meant for business purposes, however, services provided by the asset owners for the visitors is least visible and therefore ignored by the populace.

Know Your Visitor

– Store owners can know the profile of each visitor and this can help them chip-in with exclusive offers for them based on their previous records

Happy Hours

– Location based notifications can be forwarded for the users of the app about the happy hours available at a restaurant, lounge, pub, etc. within the venue

UI Personalization

– The admin of the venue can anytime replace the User Interface (UI) of the app based on the venue requirements

In-App Search For Visitors

– For effortlessly locating intended stalls, stores and other spots within the venue

Similar Recommendations

– For visitors to have options, the app will recommend similar sort of stores that are close visitors’ current location

Event Notifications

– A lot of events happen in a mall, it’s just that visitors may not be aware of it. With this feature, one can easily get updated with the upcoming events within the venue and participate.

Shopping Mall Navigation App

The world of retail has been changing rapidly and mall operators must envision use of technology keeping in mind utilization of the space by younger crowd. Shopping should not be sole criteria at malls but providing services that will influence the visitors personally which can eventually make them come back for more should be the criteria.

Also read our blog Would Visitors Use A Navigation App in Shopping Malls

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

How Does An Indoor Navigation App Generate Revenue For Businesses? [Indoor Positioning and Navigation Technology]

This post was last updated on Apr 1, 2019 

Based on Geolocation technology, an indoor navigation app is a positioning and wayfinding platform which doubles up as an interface between enterprises and their customers, aiding in enhanced visitor experience which eventually leads to revenue growth.

You might be the owner or the facility head of a shopping mall, a healthcare facility, an aquarium, a museum, or a zoo. Most of these facilities witness substantial footfall, leading to a necessity for visitors engaging visitors optimally, thus ensuring growth in the quantum of overall visits once your venue is rated high.

Indoor Navigation App For Better Visitor Experience

An Indoor Navigation App For Better Visitor Experience

Visitors at a facility such as a shopping mall can use the indoor navigation app on their Smartphones to guide them to the desired location, effortlessly. By simply tapping a couple of times on their device, users can access various points of interest using the shortest path to reach a particular space.

Visitors have access to:
• The facility map on their fingertips for wayfinding and reaching points of interest
• A search option for viewing assets and bookmarking them
• Navigation routes through voice commands for a hands-free experience

 Features of an Indoor Navigation App

A Few Features of an Indoor Navigation App

An indoor navigation app comprises of core features such as

• Positioning

Identifying the location of various assets placed within the facility

• Mapping

Pointing to various places of interest within the venue and displaying viable routes

• Wayfinding

Guides users with the shortest route and leads the visitor to the destination

• User Analytics

Displays the number of visitors and user heat signature within the facility

• Facility Management

Lets building administrators control beacons, set up promotional operations, and more

Benefits of an Indoor Navigation App For Facility Managers

Location Sharing

Visitors in the facility can share the location and also fix an appropriate meeting point for them

Marketing and Promotion

Facility heads can use push notifications and location based alerts to promote products and services for users to avail

Emergency Management

Vital alerts related to safety and security of the users can be sent on a real-time basis

Inventory & Asset Tracking

Indoor navigation app also helps to track the visitor movements and also the assets within the facility

 Indoor Navigation App For Facility Managers

Industry Segments – Applicability of Indoor Navigation Technology

Medical Facilities
Shopping Malls
Museums
Aquariums
Educational Facilities
Zoo Parks
Convention Centers
Corporate Campus
Resorts & Theme Parks
Public Parks
Sports Stadiums

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

5 Reasons Why Pigeon Is Unique Among Indoor Positioning and Navigation Apps [Indoor Navigation]

This post was last updated on Apr 2, 2019 
There are quite a few mobile-based applications which aim at serving large facilities by providing indoor positioning and navigation.

However, facilities such as medical hospitals, office spaces, shopping malls, wildlife parks, educational centers, etc need much more from an app to manage their space better.

After all, indoor navigation is just one part of facility management.

facilitity-management

An app should do much more and provide unique features so that the users of the technology have an easy time navigating their facility.

The Pigeon indoor positioning and navigation app gives users the power make more informed decisions for superior facility management.

Continue reading for the 5 reasons which make Pigeon a unique application when compared to competition in the market.

Indoor Navigation

Precise Navigation

Navigation – This, of course, is the prime reason why a facility would adopt an indoor navigation technology.

As is known, navigating through large facilities for both users and visitors can become quite time-consuming. And this affects productivity as well.

Based on geo-location technology, the app helps users navigate effortlessly to reach any location inside the facility by following simple steps.

The Pigeon app is itself configured to suit unique needs of a facility by following floor plans and layouts.

Indoor Positioning

Customizable Features

Most navigation apps are limited by choice. What they offer is purely positioning and navigation features.
Pigeon on the other hand, is a highly adaptive and customizable technology.

Apart from positioning and navigation, it comes with default features such as safety aspects of the facility, notifications and advertisements.

Added to that, Pigeon can be integrated with a host of other attributes such as in-app messaging and calling, people finder, analytics, etc.

Indoor Wayfinding App

Revenue Generation
The scope of using Pigeon for managing large facility also includes revenue generation for the facility heads.
How?
Commercial facilities such as shopping malls, resorts and theme parks among others witness a heavy footfall of visitors quite regularly.

Facility heads can charge advertisers who want to use the app space for promoting their products and services.

To ensure visitors have a good time at the facility, they can be sent instant notifications, updates, or even offers.

Who doesn’t like a good deal? This helps the facility heads enhance customer experience.
And better customer experience means better business and more revenue generation.

Indoor Navigation App

Value for Money
Investing in a mobile application that provides just two or three features may not be a wise business decision… when compared to investing in an app that gives you more.

Pigeon does just that. For its cost, facility heads can opt for a wide range of features to help them manage their facility better.

The application gives you exquisite features which give you value for your investment

Unmatched Service and Troubleshooting
Developed by Srisys Technologies, Pigeon is supported by an adept technical team. The team helps users understand the functionality of the app and also troubleshoot as and when required.

Users of this mobile application can look forward to round-the-clock technical support and resolution.

Users can approach the technical team by raising an in-app ticket, a direct phone call to the customer support team or chat support.

Also read our blog Facility management made simple: Usage of indoor navigation technologies is the key [Indoor Navigation]

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.