How Does An Indoor Wayfinding App Add Value to Your Museums?
[Visitor Experience And Indoor Navigation For Museums]

This post was last updated on Apr 12, 2019 

An indoor wayfinding app for museums enriches visitor experience as it adds value to facility management in multiple ways. A memorable museum experience is heavily dependent upon the amount of time visitors spend in the facility and the quality of their engagement with the displayed memorabilia within the museum environment.

An indoor wayfinding app doubles up as a tour guide as it supports indoor navigation for museums while providing relevant information on the various exhibits. Likewise, this wayfinding & navigation app helps visitors personalize wayfinding while they chart their time and explore museums like never before.

Wayfinding App for museums

Beacons: The Technology Behind The Wayfinding App

Beacons located strategically at every exhibit and various points of interest can support an indoor wayfinding and navigation system. Visitors can locate themselves on a real-time basis using the navigation app on their Smartphones, while the museum curators identify the user engagement at the facility.

Apple has launched iBeacon technology which transforms visitor experience at museums by giving them both visual and aural updates while navigating the facility. This transformative experience is expected to increase visitor footfall at museums by over two times. As Smartphone usage is gaining larger acceptance it is only matter of time before they are used to guide visitors along their journey inside the venue.

Indoor positioning WiFi

Also read our blog Indoor navigation app: The next big paradigm shift in facility management

Enhancing Visitor Experience Via Indoor Navigation System

Indoor Navigation

Navigation in the museum becomes interactive and informative with the help of an indoor navigation app. The beacon technology creates a interface on the mobile phone where users can effortlessly pick and choose the exhibits they want to visit – this aids in creating a well planned route as it is impossible to cover all exhibits in one tour.

An Indoor Navigation App:

Wayfinding in museums

  1. Enhances visitor experience through real-time routing
  2. Acts as a smart tour guide displaying relevant info about exhibits
  3. Is a personalized and user-friendly navigation map
  4. Works as interactive map which exhibits catalog and events

Targeted Push Notifications

An indoor navigation app sends push notifications to reach out to the visitors within the museums. This helps the user to take appropriate actions based on where they are located within the venue. Through push notifications, interactive content such as quizzes, mini-games, etc. can be sent to users to retain engagement.

  1. Adding content related to the museums, its exhibits, services, and events
  2. Safety tips and alerts can be sent on a real-time basis
  3. Doubles-up as a marketing and sales platform

Visitors Location-Based Analytics

Indoor navigation system helps in location-based analytics to understand user behavior and interests. It includes the average time spent, most visited places and levels of visitor concentration at particular exhibits, etc.

  1. Sending location-based offers and routes to the visitors
  2. Monitoring the flow of visitors through heat maps
  3. Understanding the visitors behavior and analysis of successful event and exhibitions
  4. Improving the security level in the museums
  5. Evaluating the effectiveness  of the advertising campaigns

Social Interaction

A museum wayfinding app helps the museum to communicate with the visitors, informing them about the future exhibitions, special events, invitations and deal offers. This social interaction elements can also understand visitor behavior to take strategic management decisions.

  1. Helps in communication in-between the museum staff and the visitors
  2. Helps in collecting feedback from the visitors about the facility and exhibits
  3. Visitors assistance within the museum
  4. Safety & security messages to the visitors

Also read our blog Indoor Navigation for Enhancing Visitor Experience in Museums? A Reality in the Making

Benefits of Indoor Navigation App For Both the Managements and Visitors

Benefits for museum management:

  1. Indoor navigation provides data like the number of visitors, their interests, the hours spent, etc.
  2. Understand the user behavior within the museum
  3. Management can  send messages to the visitors
  4. Track the entire area and its safety

Benefits for visitors:

  1. Indoor navigation app guides the visitors within the museums
  2. Helps in creating awareness about each location
  3. Instant access to change their desired destination
  4. Save time to explore more
  5. Access events calendar and participate in deals, offers, etc.

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.