Would Visitors Use A Navigation App in Shopping Malls? A Brief Story on Visitor Experience

Visitors’ engagement at shopping malls seems like a personal affair but, in most cases it is a social event. Families come together for one common purpose of purchasing and children are allowed to wander all over the venue… hence, how couldn’t it be a social event? But apparently, surveys have disclosed that shopping has become a cumbersome task for families for lack of navigation within the venue, denying them a thorough visitor experience while at the venue.

However, shopping for most populace still remains a self satisfying element due to the rewarding experience it gives them at the end of the day. Even with the emergence and rise of online shopping, visiting shopping malls is a better social experience than anything else.

Mall Navigation App

Shopping was always a traditional gathering for families, however, with the advent of technology and personalization the facade of shopping has changed like never before. With this evolution, people have started buying online, unintentionally threatening the traditional style of shopping.

Also read our blog How An Indoor Navigation App Helps Your Business In Revenue Generation?

Can Shopping Malls Get Back That Aura With The Help Of Technology?

Not everyone in the modern day visits the mall for shopping alone. While few visit to catch the breath of normality in their lives and wander around for no concrete purpose such as a window shopper, some others explore the movies or rejoice at fun & games sections. So it becomes obvious for shopping mall facility heads to cater to all kinds of visitors and enhance visitor experience.

Understand that shopping malls are not just shopping alone but should work as stress busters as well!

Changes that today’s visitors are expecting from shopping malls are

  • A technological based app that can help them navigate inside the facility
  • A mixture of services within that app
  • An iconic feature that can dispense the discounts and offers in each store
  • Integrate a digital view of the venue
  • Event Updates and notifications on a real-time basis

Not all visitors are aware of the entire mall, and as a facility head, you need to make your visitor aware of all the services available within the venue and leave it up to them for further association.

Navigation App in Shopping Malls

Benefits of having an in-app technology

Here are few benefits that can bring back the lost charm of shopping malls with the help of their diverse features

Shopping malls are a place which is primarily meant for business purposes, however, services provided by the asset owners for the visitors is least visible and therefore ignored by the populace.

Know Your Visitor

– Store owners can know the profile of each visitor and this can help them chip-in with exclusive offers for them based on their previous records

Happy Hours

– Location based notifications can be forwarded for the users of the app about the happy hours available at a restaurant, lounge, pub, etc. within the venue

UI Personalization

– The admin of the venue can anytime replace the User Interface (UI) of the app based on the venue requirements

In-App Search For Visitors

– For effortlessly locating intended stalls, stores and other spots within the venue

Similar Recommendations

– For visitors to have options, the app will recommend similar sort of stores that are close visitors’ current location

Event Notifications

– A lot of events happen in a mall, it’s just that visitors may not be aware of it. With this feature, one can easily get updated with the upcoming events within the venue and participate.

Shopping Mall Navigation App

The world of retail has been changing rapidly and mall operators must envision use of technology keeping in mind utilization of the space by younger crowd. Shopping should not be sole criteria at malls but providing services that will influence the visitors personally which can eventually make them come back for more should be the criteria.

Also read our blog Would Visitors Use A Navigation App in Shopping Malls

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

7 Reasons why shopping malls, hospitals and huge facilities need indoor navigation apps [Navigation Technologies]

This post was last updated on Apr 2, 2019 
The bigger the facility, the bigger the problem it becomes for users of that facility to navigate effortlessly within the venue. From the management’s perspective, it becomes an even more tedious activity to keep track of not just the usage of space in the facility but the productivity of resources as well.

So, how can we leverage technology to solve these problems?

Read on to know the top 7 reasons why huge indoor facilities need indoor navigation apps.

shoppingmall-navigation

It has been observed quite often that manual efforts undertaken to manage facilities and resources spread over a large area can take a lot of time and duplication. Hence, the management is at a loss!

The solution to these and other problems lies in using a robust indoor navigation technology, or as it is popularly known as the indoor GPS!

We have heard of the Global Positioning System (GPS) help millions of people worldwide to access various geographical locations when in doubt. Google has been the pioneer in this through its Maps technology.

But Google Maps works only in the outdoors, in locations where paths are clearly demarcated and landmarks are named.

What about locations where Google Maps or other navigation technologies do not reach? How can people navigate through huge facilities without having to break a sweat? How can state-of-the-art shopping malls, vast warehouses, expansive parks and resorts, hotels and recreational spaces among others ensure superior facility management?

The answer to this is the new-age technological shift in the form of indoor navigation technology or indoor positioning system. And not just navigation, these apps come with a whole lot of other features.

Shoppingmall-Indoor-Navigation

Read on to know the 7 reasons why decision makers are opting for this technology to manage their facilities better.

1. Mobile-based Technology: There you go! The first reason itself is the biggest reason. Having this technology as a mobile application means that accessibility and complicated ways of usage will never be an issue. Anything mobile-based is easily assimilated by today’s populace.

2.Real-time Mapping: Imagine having real-time information on whether or not a specific area in the facility is occupied or free… saves a lot of time, right? And time saved is time earned!

3.Workforce collaboration: What if this technology also lets users communicate with each other and organize their time better? That is precisely what this app can do. Pigeon Indoor Positioning and Navigation App is a one of its kind technology which allows efficient collaboration between employees.

While these three reasons are strong enough for large-scale facility heads to invest in this technology, read on for a few more reasons on why adopting the indoor navigation app will become a must in the near future.

4.Productivity Enhancement: Who likes an efficient workforce that is productive as well as punctual? Well, everybody does. With the indoor navigation technology, management can generate data on user analytics and behavior for better decision making. Whoa!

5.Outdoor to Indoor Mapping: What was purely a recommendation in a research paper published in 2011 is now fast becoming a reality. Let’s suppose you have a visitor or a bunch of them trying to reach you from the airport or another part of the city. With a tap on your mobile you can send the precise location of not only your facility but also your desk. Check!

6.Customized Product Delivery and Service: Well, this is another important reason – what may suit others’ business may not suit yours! While this largely holds true, indoor navigation systems can be customized to suit the facility and its operations. Making it completely relevant to the nature and dynamics of your business.

7.Simple, User-friendly Interface: This is one feature that we all cannot do without. As long as the user-interface is simple and functional, we are sure to go for it as it saves us a lot of time while accomplishing important tasks. As simple as a schoolboy’s logic!

indoor positioning and navigation

Contemporary global trends indicate that managers of extensive facilities are looking for simplified solutions in order to increase space utilization while ensuring productivity of the workforce keeps growing – this is precisely where a mall navigation would come in to alleviate issues related to wayfinding and navigation.

This case study gives a fair insight of indoor navigation user experience inside a shopping mall.

Indoor navigation systems provide precisely this solution to facility heads. By monitoring the entire facility using real-time data, managers can look forward to making decisions which have a positive impact on their business.

Any facility built-up over a space of 200,000 sqft and more should invest in an indoor positioning and navigation app to enable superior facility management.

Also read our blog How Indoor Positioning and Navigation Technologies can Improve Convention Center Operations?

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.