How Does An Indoor Wayfinding App Add Value to Your Museums? [Visitor Experience And Indoor Navigation For Museums]

How Does An Indoor Wayfinding App Add Value to Your Museums? [Visitor Experience And Indoor Navigation For Museums]

This post was last updated on Apr 12, 2019

An Indoor wayfinding app for museums enriches visitor experience as it adds value to facility management in multiple ways. A memorable museum experience is heavily dependent upon the amount of time visitors spend in the facility and the quality of their engagement with the displayed memorabilia within the museum environment.

Such apps work as a tour guide as it supports indoor navigation for museums while providing relevant information on the various exhibits. Likewise, this wayfinding & navigation app helps visitors personalize wayfinding while they chart their time and explore museums like never before.

Wayfinding App for museums

Beacons: The Technology Behind The Wayfinding App

Beacons located strategically at every exhibit and various points of interest can support this system. Visitors can locate themselves on a real-time basis using the navigation app on their Smartphones, while the museum curators identify the user engagement at the facility.

Apple has launched iBeacon technology which transforms the visitor experience at museums by giving them both visual and aural updates while navigating the facility. This transformative experience is expected to increase visitor footfall at museums by over two times. As Smartphone usage is gaining larger acceptance it is only a matter of time before they are used to guide visitors along their journey inside the venue.

Indoor positioning WiFi

Enhancing Visitor Experience Via Indoor Navigation System

Indoor Navigation

Navigation in the museum becomes interactive and informative with the help of navigation apps. The beacon technology creates an interface on the mobile phone where users can effortlessly pick and choose the exhibits they want to visit – this aids in creating a well-planned route as it is impossible to cover all exhibits in one tour.

An Indoor Navigation App:

Wayfinding in museums

  1. Enhances visitor experience through real-time routing
  2. Acts as a smart tour guide displaying relevant info about exhibits
  3. Is a personalized and user-friendly navigation map
  4. Works as an interactive map which exhibits catalog and events

Targeted Push Notifications

These apps send push notifications to reach out to the visitors within the museums. This helps the user to take appropriate actions based on where they are located within the venue. Through push notifications, interactive content such as quizzes, mini-games, etc. can be sent to users to retain engagement.

  1. Adding content related to the museums, its exhibits, services, and events
  2. Safety tips and alerts can be sent on a real-time basis
  3. Doubles-up as a marketing and sales platform

Visitors’ Location-Based Analytics

Indoor navigation system helps in location-based analytics to understand user behavior and interests. It includes the average time spent, most visited places and levels of visitor concentration at particular exhibits, etc.

  1. Sending location-based offers and routes to the visitors
  2. Monitoring the flow of visitors through heat maps
  3. Understanding the visitors’ behavior and analysis of successful event and exhibitions
  4. Improving the security level in the museums
  5. Evaluating the effectiveness  of the advertising campaigns

Social Interaction

A museum wayfinding app helps the museum to communicate with the visitors, informing them about the future exhibitions, special events, invitations and deal offers. These social interaction elements can also understand visitor behavior to take strategic management decisions.

  1. Helps in communication in-between the museum staff and the visitors
  2. Helps in collecting feedback from the visitors about the facility and exhibits
  3. Visitors assistance within the museum
  4. Safety & security messages to the visitors

Also, read our blog Indoor Navigation for Enhancing Visitor Experience in Museums? A Reality in the Making

Benefits of Indoor Navigation App For Both the Management and Visitors

Benefits for museum management:

  1. It provides data like the number of visitors, their interests, the hours spent, etc.
  2. Understand the user behavior within the museum
  3. Management can  send messages to the visitors
  4. Track the entire area and its safety

Benefits for visitors:

  1. Indoor navigation apps guide the visitors within the museums
  2. Helps in creating awareness about each location
  3. Instant access to change their desired destination
  4. Save time to explore more
  5. Access events calendar and participate in deals, offers, etc.

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

Can Indoor Positioning and Navigation Technology Enhance Visitor Experience in Stadiums?

Can Indoor Positioning and Navigation Technology Enhance Visitor Experience in Stadiums?

Stadiums have a complex environment with varied areas of security, tiered accesses for the spectators, talent, staff, and others and multiple services of different kinds and etc. These lists of services make it a hectic place more than enjoying the stadium environment. Can indoor positioning and navigation technology enhance the visitor experience in stadiums?

Keep reading to know…

Too Many Challenges but One Solution- Indoor Positioning and Navigation Technology

Even after huge patronage’s, stadiums today are still unable to serve the crowds with upgraded technology for better visitor experience.

  • Technology that can take the visitor to interested places within the venue,
  • Technology that can give updates on the upcoming events within the venue.
  • Technology that can give safety tips in emergency situations and
  • Most importantly, technology that can navigate the visitor point to point.

Stadiums need to be full of life both physically and digitally to personally engage the new age visitors. Failing to do so, visitors will have another reason to get on their sofas and have stadium experience in 50-inch flat LED screens from their homes.

Also, read our blog Indoor Navigation for Large Facilities

Technology that can enrich spectatorship in stadiums is the Key

Location Tracking Technology:

There are plenty of uses with location tracking technology especially in large venues like a stadium where people have problems in identifying their seats, vehicles, restrooms, etc. Also, according to a survey, there is a higher possibility for children to get lost in stadiums more than any other venue; however, with the help of location tracking, they can be tracked effortlessly.

Tracking technology can be the coolest innovation for the stadium management if accommodated for better visitor experience at the venue. Stadium visitors intent to have an excited and memorable time while witnessing the sport along with the rest of the crowds, however, most visitors spend their time in locating interesting location within the venue.

Indoor location tracking does just that for the spectators!

Event Notification:

Stadium management is often in a 24/7 shift, yet it becomes hard for them to keep updating each visitor on the upcoming and on-going events and that is where event notification feature comes into play. However, few high profile events need not be notified due to the publicity it already has. Also, with this feature, the management can send notifications to the visitors on their discount codes or vouchers for special food in the upcoming matches or events and make them visit the venue again and again.

Emergency Management:

Visitors in stadiums get engrossed in the game and witnessing their team win would be the only objective for them at that point in time. However, there are many surveys which speak about stadiums witnessing unfortunate accidents due to the lack of instant response from the management.

With emergency management, the spectators will get safety tips in emergency situations like a fire accident, physical damage, conflict among crowd and etc.

Indoor Positioning and Navigation Technology:

Stadiums need a wayfinding solution while facing challenges like navigation and wayfinding in time of kick off. Improving the spectatorship on the match day can be an effortless task but with this technology, the visitors can plan their day and navigate all by themselves within the stadium arena.

Also, visitors can have a complete overview of their mobile screens with the help of this technology. Merchandise stalls, food, drinks, vendors and ticket checkpoints and much more can be viewed and the visitors can have a blissful time at the venue. This kind of ambience will more likely allow them to return back and tell others about the great experience.

With the blend of this technology in stadiums, the management of stadiums can also have greater insights on how their visitors are moving around the stadium and therefore can ensure more attractive stalls placed there which can eventually help in improving the overall visitor experience.

When visitors in stadiums get lost within the labyrinth due to the deficiency of technology, it ideally is equal to the loss of the venue management as well, integrating indoor positioning and navigation technology for a better and healthy visitor engagement will be the key to improve the visitor experience and eventually in increasing the venue’s bottom line.

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

Can Aquariums Guarantee Amazing Visitor Experience? [Indoor Navigation and Wayfinding]

Can Aquariums Guarantee Amazing Visitor Experience? [Indoor Navigation and Wayfinding]

This post was last updated on May 06, 2019 

Aquariums are among the top venues for visitors to choose from the existing range of places designed for fun, thrill, and knowledge.

In short, the amazing visitor experience is what the management wants as well. New technologies which work for indoor navigation and wayfinding can just be the right fit!

Sometimes, aquariums could also transform into a place for groups of people to hangout and share quality time with friends and family.

The natural tendency of exploring marine life coupled with the interest of nature enthusiasts wanting to connect with natural life and its abundant species make aquariums one of the major venues to be visited.

Aquariums exhibit aquatic species and showcase their way of living within state-of-art facilities designed for human touring and exploration. In this context, the visitor experience at aquariums remains unparalleled when compared to spaces which offer the promise of fun, frolic, and adventure. However, to each his own when it comes to the question of which venue is best suited for a relaxing and rejuvenating time.

Before we get to the crux of this feature on ‘how aquariums can guarantee an amazing visitor experience’, let’s acquaint ourselves with the best marine life facilities across the globe in terms of size and splendor.

    Georgia Aquarium

With a history of more than a decade, Georgia Aquarium located at Atlanta, USA, is the largest of all aquariums on earth. More than 100, 000 sea creatures are housed in the tanks of Georgia aquarium which makes it unique among other such facilities. It is also the only aquarium outside Asia which has whale sharks in the house too. Wow!

According to recent statistics, around 2.2 million people from different parts of the world visit Georgia aquarium on a yearly basis either as leisure tourists or as students on an educational tour.

In addition to the marine attractions, this museum also offers spaces for guests to stay, an expansive food court, and places to hold events both big and small.

    Okinawa Churaumi Aquarium

Located within the Ocean Expo Park in Japan, the Okinawa Churaumi Aquarium is one among the most popular aquariums across the world. Opened for public viewing in 2012, the venue holds a diverse variety of water species accommodated in 7.5 million liters of water within its tanks.

Whale sharks and manta rays are the specialties of this aquarium kept alongside many other fish species in Kuroshio Sea. Also, as of July 2010, there have been a total of four manta rays born inside the aquarium.

    Oceanographic

The city called the Arts and Sciences city in Europe contains the world’s most diverse marine ecosystem in the Oceanographic aquarium. The astonishing features of this venue include separate tanks located within each building showcasing diverse aquatic environments like the Mediterranean, wetlands, temperate and tropical seas, oceans, the Antarctic, the Arctic, different islands, the Red Sea, as well as the Dolphinarium.

The tank holds over 45,000 marine creatures and the massive dolphin display stands as the specialty of this aquarium. Oceanografic’s tank holds 1.85 million gallons of water, populating nine underwater towers, structured in two levels.

As has been just mentioned, aquariums are intricately designed spaces with astute infrastructural elements to ensure visitors experience the greatest time of their lives while at the facility.

Planning v/s Execution

While the intention of providing an amazing experience for visitors may be right, does the facility itself house sufficient measures to ensure visitors’ experience hits the bull’s eye?

In all of the above aquariums, the visitors constantly face common challenges from lack of point to point navigation and wayfinding to locate the nearest restroom or food courts. Visitors mostly arrive in groups and once inside, plan their time independently based on the attractions they want to see.

After a point in their journey, regrouping and locating the entourage may seem perplexing owing to the volume of visitors on any given day. Apart from designated areas for watching aquatic life at its best, there could also be overcrowding and buzz near the restaurants, restrooms, lounging areas, etc. This serves as a classic example of adept planning but shortsighted execution as visitors want to leave the facility with unforgettable memories and not take back snapshots of crowded and overflowing spaces.

And, what about the safety and security of life on either side of the display tanks? Does the aquarium management have a plan in place which can be executed without causing panic and fear amongst its guests?

I definitely hope so!

The other problems related to execution will be discussed as you scroll down for more.

Indoor Navigation and Wayfinding

Wayfinding is a herculean task in a venue which is geographically larger in both infrastructure and population. With a constant increase in the number of visitors, it is the responsibility of the management to ensure hassle-free navigation and location of various attractions to visitors.

In addition to indoor navigation, registering for and attending events by visitors at the aquarium is also a complex task unless meticulously planned and executed.

Plan for Scheduling Time

Curious visitors come with a mission to explore the entire institution, especially in aquariums; and eventually, get disappointed when they are unable to soak in all that the venue has to offer. This could be due to two primary reasons – one, lack of planning their route inside the facility and two, unexpected crowding from other visitors which could hamper their course to respective attractions or events.

Instant Feedback from Visitors

When large groups of people come together for a memorable experience, soliciting feedback will always help the facility do better and gain favorable responses from them in the future. Feedback will help both the visitors and the management for further associations. Aquariums require an instant feedback mechanism so as to achieve the primary goals of providing optimal visitor experience.

As of now, not many aquariums seem to be in the business of garnering feedback from visitors.

Magnifying Individual Visitor Experience

In most cases, people at aquariums do not feel as connected as others due to some of their questions which remain unanswered. Due to volume sometimes, and lack of relevant information mostly, visitors’ individual experience is left wanting.

It is also worthwhile to gauge children’s responses on visits to an aquarium as it is they who enjoy this spectacle the most. The graph below projects how children are liable to revisit venues based on their earlier experiences.

Children are naturally fascinated towards artistic exhibitions like aquariums that exhibit the beauty of life hidden on earth. However, as can be noticed from this graph the number of children visiting aquariums has gradually decreased since the past few years.

 

What could be the reasons behind this trend?

Well, we are here finally! Right at that point where you can be introduced to certain technologies which can meet all of the above-mentioned challenges.

Ready? Here we go…

Technologies for Better Visitor Experience at Aquariums

Smartphone applications for indoor navigation and wayfinding

No matter how big and entertaining a venue is, it should always have technology added to it in order to help visitors navigate effortlessly inside the venue. This technology can help visitors find their way to points of interest without being obstructed by either crowds or lack of navigating instructions.

Especially in venues like aquariums, technology plays an important role due to the complex structure that is built around water to sustain aquatic life. Visitors can make sure they strategically plan the day to know about every single species present in the aquarium tank.

Apps for Pre-planned routing and scheduling

Yes, you read that right. There are quite a few mobile applications in the market which help you plan your day at the aquarium before leaving your home. Isn’t that feature time saving and an experience in itself? Planning your day becomes very important while exploring large facilities. A feature like ‘schedule your day’ will help you plan your day and schedule your time at each attraction once inside the venue.

Emergency management

Large facilities like aquariums should always think about how visitors are going to navigate in a place which could be awfully crowded. Another challenge occurs when visitors are so engrossed in the sights of the venue that they tend to ignore their safety within the venue.

However, with emergency management, the safety of the visitors is certain. This feature gives timely tips and emergency alerts related to the safety and security of the visitors during their tour of the facility. Also, this helps is visitors appreciating the management for their commitment towards a safe and enjoyable environment eventually aiding in the development of a good rapport between them and the management.

The colorful fish, charismatic sharks, large and small octopuses among others make visitors’ experience the beauty of life beyond land. With technology being embraced at venues like aquariums, visitors can really have a productive day at the venue without any challenges.

In all, visitors experience becomes the most important task in aquariums and indoor navigation is the pathway to achieve that.

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

Five Visitor Experience Signs Zoo Management Should Focus On [Indoor Navigation]

Five Visitor Experience Signs Zoo Management Should Focus On [Indoor Navigation]

The engagement visitors have with Zoos and Wildlife Parks provides an interesting semiotic. When observed closely, this sign system can help Zoo managements gauge visitor experience and subsequently plan a strategy to enhance the excitement and pleasure that these spaces offer.

Visitors Experience in Zoo ParksIt occurs quite often that visitors do not find enough time to view all the listed attractions. At the end of their tour within the facility, they are left wanting for more. This happens predominantly because of the absence of a scheduler and lack of indoor navigation system within the venue. The result is a shallow experience which visitors take home with them. Not a very positive thing for Zoo management, isn’t it?

Apart from watching the wide variety of animals assembled from global geographies, adding to the experience of visitors is their own safety and security as well. The shocking incident at Cincinnati Zoo is a stark reminder of uncertainty when it comes to emergency management at Zoos. In Edinburgh, another incident involving a giant panda occurred which could have easily affected the visitor experience resulting directly in decreased visitors to the facility.

Nobody wants to visit a Zoo and encounter a wild animal without a strong fence in between them. Right?

In this scenario, how can Zoo managers read vital signs of visitors which will, in turn, help them in refining their own managerial procedures so as to transform the visitor experience to a favorable one?

Well, adopting technology that can be customized to serve these purposes could be one solution. But more on this later; first, let’s understand these five signs better.

So, continue reading for the FIVE essential signs which Zoo managements need to read thoroughly to enhance visitor experience.

1. Recurring Visits
Well, who doesn’t like recurring visits from happy customers? Like many facilities where visitors like to come back for more purely because of the thrilling moments they’ve just experienced, Zoos are vital spaces where this can be guaranteed.

Recurring visits from patrons is an essential sign of superior visitor experience which Zoo managements need to focus on and ensure it is realized. Be it navigating through this extensive terrain filled with hundreds of attractions or finding the nearest refreshment zone, visitors want to spend less time in locating spaces and more time witnessing what they are there for. They want to spend time spotting exotic animals and experiencing the thrill a Zoo offers.

Therefore, a vital sign such as recurring visits from enthusiasts should be pursued by Zoo managements while applying necessary practices and procedures to ensure this happens.

2. Visitor Engagement During Visit
A buzz is something that is generated by people when they are having a good time. Light-hearted conversations, cheers here and there, laughs, giggles amongst elderly and the young filling the air – all signs of people having an engaging time with the facility.

It doesn’t need rocket science to predict that a positive buzz is created when visitors at the Zoo are having a good time and soaking in the sights and sounds the place presents. Visitors show enthusiasm, experience thrill, involve their family and friends in the fervor that has been generated by the attractions.

As Zoo managers this is a sign which needs thorough appreciation unless you don’t mind visitors leaving your facility with a dull and drab memory of it.

Spot the buzz and keep it going with innovative fixtures to ensure your visitors have a worthwhile visit which will remain etched in their memories for eons.

3. Proactive Feedback
Wayfinding in Zoo ParksWhether it’s a home, a restaurant, a medical facility or a retail store when visitors come up to you and say they had a good time, they mean it. The same remains the case with Zoos as well. If your visitors have had a good time navigating your facility, then they will surely give you positive feedback and you will see them again in time enjoying the sights your Zoo has to offer.

This vital sign no manager can ignore as it is quintessential to running a good and profitable organization.

When customers are not very happy and respond with their feedback when approached more than once, then you can safely assume that not all went well with their experience while they were at your venue. Out of sheer modesty, a few of them might respond positively but that will be the last you will see or hear from them.

Hence, proactive feedback from customers is what you need to elicit as managers of a Zoo.

4. Concentrated Touring
This is the single biggest problem which visitors and Zookeepers face at either side of the spectrum – not having enough quality time to spend time at each and every attraction of the venue. While managers of the venue are busy ensuring the safety and security of the visitors, the visitors themselves are rarely aware of planning a proper route inside the facility to enable them to view all the attractions.

Due to this concentrated touring within the facility, all the attractions do not engage visitors as some do. This could occur due to the positioning of a few attractions, lack of proper information to visitors regarding these, visitors not planning their time in advance, etc.

Whatever the reason, the responsibility of ensuring a memorable visitor experience lies with the facility administrators. They need to watch out for instances where most visitors throng to some attractions whilst the others bear a deserted look.

Hence, concentrated touring is one sign Zoo managers cannot avoid if they want to enhance visitor experience at their site.

5. Euphoric Finish
Indoor Navigation App for Zoo ParksAs the saying goes, all’s well that ends well!

The one comprehensive sign that can aid Zoo managers in gauging visitor experience is the way visitors end their day at the facility. Do they look content? Are they stopping by to thank you for the good time they had? Did they mention they would come again?

These are some of the questions administrators of a Zoo need to reflect on and ask themselves if they want to gain consistent traction on visitors.

If the finish is not euphoric then it means the value hasn’t been added to their time and money. And if the value hasn’t been added to visitors’ time and money then it means goodbye to positive feedback.

Well, those were the five vital signs. However, the BIG question now is, how do we ensure we meet these signs to build a better visitor experience?

Leveraging From Technology
One sure-shot way is to employ trending technologies such as indoor positioning and navigation. Based on mobile application technology, this smartphone platform can help users in effortless navigation and wayfinding while supporting management with better facility management.

While there are over half a dozen such applications available in the market, Zoo managers need to identify a specific application which can attend to their needs. It will surely help if the app has additional features apart from navigation and positioning only.

For instance, the Pigeon indoor positioning and navigation app consists of various features such as indoor wayfinding, pre-planned routing, instant notifications and alerts based on location, and emergency management among others.

A combination of such features helps Zoos’ management ensure visitors are able to receive instant notifications, location-based alerts, safety tips, and pointers, etc. An app like Pigeon also gives you sufficient data to make subsequent visits of guests better.

Also, read our blog 8 Applicable Industries for Indoor Location Tracking Technology

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

5 Professional Ways for Large Facilities to Enhance Visitor Experience

5 Professional Ways for Large Facilities to Enhance Visitor Experience

Visitor Experience in Shopping MallsIt’s often the case with large facilities that they happen to be very well designed for supporting visitors with state-of-the-art amenities but, visitor experience does not match up to the hype and organization of the space. Despite the management’s best efforts to guarantee a 5-star rating from visitors for their venue, the outcome cannot be controlled.

So, read on to know the 5 professional ways through which large facilities can benefit by increasing visitor experience.

But first, let’s list down some large facilities that are most commonly spread across the globe.

Types of large facilities based on area covered and assets managed:
  • Museums
  • Medical Facilities
  • Shopping Malls and Retail Campuses
  • Zoos & Wildlife Parks
  • Resorts and Theme Parks
  • Educational Facilities
  • Office Spaces
  • Convention Centers
While at the museum…
Visitor Experience in MuseumsLet’s take museums for instance. Museums are spread over large areas both horizontally and vertically to display the artifacts they have in their collection. There are also spaces dedicated for organizing an auction when the artifact in question has an extensive reputation.

However, despite the indoors being aptly decorated, well lit and deftly managed, there is no guarantee of visitors investing on what’s for sale. Added to that, there is no guarantee if visitors would actually visit the museum the next time or even recommend it to anyone.

What could be the problem? Addressing this context, Colin Mulberg has written an interesting article which brings to the surface certain issues in enhancing visitor experience at museums.

What about visitor experience in zoos or national parks?

A similar situation with slightly different consequences could occur in a large facility such as a zoo or a national park. Visitors usually enter with expectations which, when not met, leave alone surpassed, could send the popularity graph of the facility downhill.

What if due to mismanagement of time the visitors weren’t guided on some of the attractions the facility had to offer?

And in medical facilities…

In the case of extensive medical facilities, where-in visitors have a baffling time navigating through to departments of interest and spaces of liaison, there is no promise of a relaxed visitor experience. Adding to the pensiveness of the situation is the trouble one has to go through to locate a lab, a rest room or a coffee vending machine.

Let’s now look at the 5 professional ways using which large facilities can enhance visitor experience and generate higher revenue.

1) Deploying CCTV Technology
Closed-Circuit Television (CCTV) cameras placed strategically around the facility does help a great deal in monitoring the health of the infrastructure as well as personnel movements. There have been scores of cases where CCTV technology has helped management arrive at meaningful decisions based on the footage recorded. Customers have showered positive feedback on organizations which have helped them trace a missing object or locate a person using this technology. Hence, CCTV technology does enhance large facility management in a big way.

2) Use of Indoor Navigation Apps
 Large Facilities to Enhance Visitor ExperienceIndoor Positioning and Navigation Apps come in very handy when enhancing visitor experience as they can combine various features into one single application. For a high-performance and collaborative workplace, smart phone applications need to go beyond basic features such as indoor navigation and wayfinding. The app needs to have features such as instant updates and notifications, emergency management, in-app communication, etc. For instance, the Pigeon Indoor Positioning and Navigation app is one such unique application which helps in 360 degree management of a large facility. When visitors can effortlessly access a facility through this application it is bound to create a positive impact on them, motivating them to return to the place as often as possible. Except in the case of medical facilities, of course!

3) Training Staff on Etiquette
Training staff on behavioral aspects leading to professional expertise has been one of the most tried and tested methods since decades, and it still stays quite relevant to various business enterprises and organizations. It can be observed that organizations which have a healthy bottom line are the ones who invest optimally on training their staff in an effort to heighten customer experience. Shopping malls, resorts, theme parks, and other facilities which are host to constant visits from customers need their staff to be well trained and organized to generate better sales. However, despite the quality and frequency of training there is always room for human to errors to creep in which might harm visitor experience leading to a dip in revenues.

4) Infrastructure Treatment
Ensuring the infrastructure is in proper shape despite the wear and tear caused by regular usage is a vital part of space management within a large facility. Right from the colors used to the intensity of a room freshener can make or break an impression. While many business enterprises do invest a significant amount of their revenue in keeping their space functional and convenient for visitors to use, it is not always sure to bring in positive feedback due to various other reasons. Of course, having a swanky place which is well maintained and attended to will always be a welcome sight for visitors who are looking for a pleasant time at your facility.

5) Emergency Management
The prime responsibility of managers of a large facility is to ensure the safety and security of the visitors. While, large facilities do usually have a system in place for managing emergencies such as fire outbreaks, water logs, earthquakes, etc., communicating the same to visitors is also one of the key ways for obtaining positive feedback from visitors. Visitors always want to keep safety information handy in order to react in the most orderly way in the face of a natural disaster or unforeseen calamities.

Here is a table which indicates the priority accorded to each professional way with respect to the facility:
Facility CCTV Indoor Navigation Apps Staff Training Infrastructure Treatment Emergency Management
Museums Moderate High Moderate High High
Medical Facilities Moderate High High High High
Zoos & National Parks Moderate High Moderate Moderate High
Educational Facilities Moderate Moderate Marginal High High
Shopping Malls High High High High High
Resorts & Theme Parks Moderate High High High High
Office Spaces Marginal High Marginal High High
Convention Centers Moderate Moderate Moderate High High
Warehouses Moderate High Marginal Moderate High
Based on the above table it can be observed that integrating technology (CCTV or indoor navigation apps) with necessities such as emergency management and indoor collaboration becomes an essential aspect of enhancing the visitor experience in large facilities.

A recent study conducted showcased interesting results where-in youth were able to experience the facility better and stayed there for a longer time when they used smart phones or mobile devices to navigate, when compared to those who did not use a device. Though the study focused on museums as its test arena, it is quite evident that technology can be successfully employed by any large business enterprise once it is customized to suit their operational goals.

Clearly, using upcoming technologies enabled on a smart phone does enhance visitor experience owing to its consistency in management and real-time information provided on the facility.

Also read our blog 7 Reasons why shopping malls, hospitals and huge facilities need indoor navigation apps [Navigation Technologies]

About Pigeon

Pigeon is a positioning and navigation solution built for the enterprise.

Based on Geolocation tech, Pigeon aids in indoor positioning, indoor navigation, asset tracking, indoor location tracking and event management among others.

Pigeon’s real-time location tracking technology enables location based services for shopping malls, healthcare facilities, corporate campuses, and museums to name a few.

May I Help You
Free Demo

Please fill up the form below and our advisors will get in touch you.

Pigeon keeps contacts' data private and does not share it with third parties.